Insight Selling

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The modern sales rep

In recent years, we’ve seen an extreme change in how customers make decisions. Their actions prior to buying are different today and this is increasingly influencing our sales process.

Digitalization opens new opportunities for customers. They can more easily look for information on their own and do their research without even involving a sales rep. Some people are even saying that sales teams are no longer needed. We do not agree!

The modern sales team is needed more than ever – to support customers on their digital journey.

To sell insights instead of features

Is your sales organization future-proof? Book a free consultation with us and find out!

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Establishing insight

Establishing insight

To be able to create value, you need the ability to look beyond how your recipient perceives a situation, a challenge or an obstacle. Moreover, you have to be able to base your actions on an accurate assessment of reality to find a solution, or the next step forward. Not necessarily the step the customer may have been considering from the beginning, but rather the one that the recipient feels is right and that helps in making a decision. Creating value is thus coming with an important key that fits the recipient’s reality.

An insight is something more than a value. Creating insight is giving customers an "aha" experience, or getting someone to say or feel “I’d never looked at it like that before.” Working with insight selling is about providing advice and taking on a consulting role. It’s about helping customers to see entirely new paths forward, trying things they hadn’t even considered. This entails doing something together with our customers that our competitors are not. We are suddenly no longer competitors because we’re entirely different and unique. The question is just: how do we do this?

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Membrain - make accurate sales forecasts

Membrain - make accurate sales forecasts

We know that tools and technology are not the solutions to all our challenges. We prefer not to talk technology but rather organization, processes and people. These are the parameters that enable you to ultimately create more value. But it can sometimes be nice to attain the perfect interaction between people and technology. Come up with a tool that helps your process and your team. This is where Membrain comes into the sales process.

Membrain is a dynamic tool that helps sales organizations to make their sales processes more efficient. Membrain is not a CRM tool, but rather a tool for handling complex sales processes. Membrain provides you with better conditions for comprehensive administration of your pipeline and sales. It gives sales managers increased ROI for their organizations. Curious about how the tool can help your sales organization? Let us show you how!

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