About Structsales

Complexity Made Simple

 

The growth partner for ambitious Nordic companies

Most agencies implement HubSpot—we drive real business growth.

We believe that technology should follow strategy, not dictate it. Too many companies invest in complex systems without seeing real business impact. That’s why we don’t just build workflows—we ensure your entire revenue engine is set up for long-term success. Your CRM is only as powerful as the strategy and execution behind it, and we make sure both are aligned for sustainable growth.

Unlike traditional agencies, we don’t keep consultants on the bench—our clients don’t pay for idle resources. Every consultant we bring into a project has at least five years of experience in both business strategy and HubSpot, ensuring you work with experts who understand growth, not just software.

We don’t sell hours—we deliver outcomes. If you want more than just another HubSpot agency, let’s talk.

In short, this is how we are different:

  • Structsales isn’t a HubSpot implementation agency—we are a growth transformation partner.
    “Your CRM is only as good as your strategy. We fix both.”

  • Instead of just building funnels and workflows, we optimize the entire revenue engine.
    “Automation doesn’t close deals. Your team does. We make both work.

  • We don't believe in working with you in a short-term way—we have seen too many "expensive and non-business related implementations".
    “HubSpot is a tool. Growth is a process. We help you scale, not just set up
    software."

  • We don't do hourly work—we deliver outcomes, not outputs!
    “HubSpot nerds love the system—our senior strategists love driving your business growth.”

 
Other HubSpot Agencies
Structsales
We set up HubSpot for you.
We make sure you have the right business model, messaging, and go-to-market strategy before even touching HubSpot.
We help you automate your sales & marketing.
We make sure your sales team actually closes more deals with the system we build.
We do onboarding or HubSpot implementation.
We guide you for 12 months with a clear, structured growth framework.
We have HubSpot-certified experts.
You work with senior growth strategists, not junior consultants who ‘know HubSpot’ but don’t know business.

Work with a Diamond Partner for small and midsize companies

We are the first choice for Nordic growth companies. We only work with growth companies that we claim to understand better than others.

Our niche gives our customers the right conditions to work with someone who has made the journey many times before.

“We bring the Diamond Partner experience—typically reserved for large enterprises—within reach for small and midsize companies.”

After 300 onboarded customers in the Nordic region, we know more than anyone else what challenges you face. We give you as a growth company access to a HubSpot Diamond Partner without you having to be a larger company.

We love small businesses and growth companies as Diamond Partners. A unique combination!

300+

HubSpot onboardings

98%

of customers still have HubSpot

10+

years as HubSpot partner

Oliver Lopez, Founder & CEO

Oliver Lopez is the founder of Structsales with a background in sales. With a unique combination of understanding marketing and how it relates to business, Oliver has been running Structsales since 2010.

Oliver is often hired for workshops and lectures by organizations that want to create modern processes for how to meet their customer in the new buying journey.

Oliver Lopez, Founder
Certified HubSpot consultants

Get to know some of our consultants

We work with a team of senior freelancers
emelie svedberg
HubSpot, Advertising

Emelie Svedberg, HubSpot consultant

Emelie has worked with HubSpot since 2015 and is certified in the entire platform. Onboards customers in HubSpot, works continuously strategically and operationally with our customers to automate and optimize processes. Emelie also has a long background of advertising through several agencies before Structsales. 

Robin Berglund
Hubspot, Project management

Robin Berglund, Project Manager & Salesperson

Robin is basically a salesman and has his expertise in HubSpot's CRM in parallel with working as a project manager at Structsales.

Mathilda Fyhr
HubSpot
Workshops

Mathilda Fyhr, HubSpot consultant

Mathilda works strategically and operationally, mainly in the marketing and content hub. With her experience in helping companies grow with the right packaging, content and launch strategy, you will meet Mathilda in our onboarding and Growth as a Service.

Anna-Karin Krantz
HubSpot
CRM

Anna-Karin Krantz, CRM Consultant

Anna-Karin has extensive experience in reporting, CRM and customer analysis. With a broad knowledge of systems and data, Anna-Karin is happy to help, both strategically and operationally, with implementation and onboarding.

Karin Nordkvist
Developers
HubSpot
HubSpot Content Hub

Karin Nordkvist, Developer

Karin is an Art Director at heart but works as a front-end developer and designer, with a focus on web design. With several years of background in Hubspot, Karin develops both websites and templates for us.

fredrik south
Graphic Designer, Copywriter, HubSpotkonsult

Fredrik Söder, Copywriter & Graphic Designer

Fredrik has a wide range of skills and is both a graphic designer and copywriter. Everything from creating videos, sites, writing guides, articles, etc. to having deep knowledge of HubSpot's platform.

Aurora Rydenäs, B2B Marketing Consultant
LinkedIn
Content
B2B marketing

Aurora Rydenäs, B2B Marketing Manager

Aurora has extensive experience in B2B marketing and helps us with our social media content, newsletters and LinkedIn Lives. She is passionate about creating content that drives business value and helps companies grow. Aurora also supports our clients with advertising and organizing Lives on LinkedIn to reach the right audience.

Our official partners

HubSpot logo
Goava logo
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Oneflow partner
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WHAT IS IT LIKE TO WORK WITH US?

We challenge our customers

We believe in experience. We believe that we know HubSpot better than our clients who hire us. That's why we have no problem challenging our customers to create better conditions!

We like risk-takers

If you're a security junkie and don't dare try new things, you don't want to work with us. We work exclusively with growth companies that want to optimize their processes and grow quickly without things breaking.

We offer the best HubSpot specialists

We believe in flexibility between work and leisure. We have no employees. Our consultants are senior freelancers who are the best at what they do. Therefore, as a customer, you get excellence when you need it.

We've onboarded over 300 happy customers to HubSpot since 2014

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Secure your growth with us now!