HubSpot for Nordic industrial and B2B companies

Growth requires new ways of working.

We challenge what holds your business back and get sales, marketing and service working towards the same goals in HubSpot.

Challenge how we work

How we help you

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HOW WE CAN HELP

A new CRM changes nothing. Until you change how you work.

The right licences. No unnecessary costs.

Every licence should earn its place. We assess your needs, challenge the wish list and help you buy the right HubSpot setup from the start.

We discuss your needs
You choose licenses
We help you negotiate with HubSpot

Find out more

Onboarding that changes everyday work.

Old bottlenecks should not move into a new system. We build processes, connect your data and train your team to use HubSpot in their daily work.

Built around your business goals
Connections to Monitor, Jeeves, IFS, Business Central and Visma

Take me there!

Growth takes more than a launch.

Once HubSpot is live, the work that makes a difference begins. We identify where deals get stuck and develop processes, automation and reporting together with your team.

Quarterly review against your business goals
Three monthly packages per quarter
Weekly email updates

I want to grow!

Common challenges

What is it costing you to carry on like this?

Stalled deals. Lost time. Customers kept waiting. Which of these problems have you grown used to?

You pay for systems. And for the gaps between them.

Every manual transfer takes time. Every missed update makes the next decision a little worse.

Three departments. Three versions of the truth.

When meetings are spent debating whose numbers are right, the business has to wait.

Plenty of partners. Who owns the bigger picture?

The campaign is delivered and the report is green. But who follows up on what actually became a deal?

The customer has to start over. Again.

Marketing knows one thing. Sales knows another. Support has to ask the customer. It shows when you do not share the same picture.

OVER 300 CUSTOMERS ONBOARDED WITH US

Nordic B2B companies growing with HubSpot

Grow faster with our help

WHY STRUCTSALES

Experience that makes a difference to your business

A HubSpot Diamond Partner since 2014. We combine B2B sales, marketing and technical expertise with a focus on creating business value for you.

Explore HubSpot onboarding

Experience from over 300 onboardings

As a HubSpot partner since 2014, we have helped over 300 companies get started. You benefit from our experience of both the platform and the business processes it needs to support.

Results you can trace to business outcomes

At Enfo, the work with HubSpot and inbound marketing contributed to nearly 100 qualified meetings and SEK 26 million in deals. Read the customer story below to see how.

The people behind your HubSpot

Oliver Lopez founded Structsales in 2014 and has over 20 years of experience in B2B sales. Together with our consultants, he combines business understanding with hands-on HubSpot expertise. Meet the team on our About us page.

We are one of HubSpots first partners in the Nordics

We've helped more than 300 customers to start their HubSpot Journey since 2014.

AI is no longer a feature in HubSpot. It is the entire platform.

News from UNBOUND 2026. Discover what HubSpot’s new AI layer means for your business and how to turn it into real results.

A salesperson collaborating with AI tools, enhancing their capabilities

Customer Cases

Read our customer stories

HubSpot

Inbound Marketing for Manpower Group

For over 8 years, we have supported Manpower Group with Inbound Marketing and Sales Enablement using HubSpot’s platform.

Sales Enablement

Sales Development for Enfo - a nordic IT-company

This is how the team managed to book nearly 100 qualified meetings and generate deals worth 26 million SEK using HubSpot and Inbound Marketing.

Sales Enablement

How we supported Mynewsdesk on their transformation journey

Read about how we developed a plan for Mynewsdesk’s sales transformation journey. The result? A future-proof and scalable sales organization.

HAPPY CUSTOMERS

What our customers are saying

A game-changer for our our digital sales channels. Working with Structsales was a game-changer for our company. Their extensive experience in HubSpot onboarding was evident from the start. The team guided us through each step with precision and clarity, ensuring a seamless transition. Leaning on their expertise was invaluable, and we've seen a significant boost in our lead generation and conversion rates. Highly recommend their services.

Henrik Ohlsson Manpower, Digital Inbound Marketing & CX Specialist

A great HubSpot partner! Structsales are super easy to work with and a great HubSpot partner. We took help from Structsales with our HubSpot onboarding - and it was a great decision. After the onboarding were fulfilled, we choose to continue working with Structsales, and still are!

Anna Emterling Haeger & Carlsson Search & Interim, Senior Consultant Manager

Great HubSpot Partner! Structsales played a key role in enhancing our HubSpot setup and provided excellent training on the platform's newest features. Their deep knowledge, adaptability, and seamless collaboration make working with them an absolute pleasure. The results have exceeded my expectations! We did continue to work with Structsales after the initial onboarding!

Torbjörn Appehl CEO

Structsales has played a key role in transforming our sales and marketing efforts, especially during the onboarding process. Their deep expertise in HubSpot is evident, as they tailored every step to fit our specific needs. Being able to rely on their skilled team has made a significant difference, leading to increased customer engagement and more streamlined processes.

Pernilla Arensparr CEO, Cristie Nordic

A reliable partner for effective HubSpot onboarding. Structsales has truly met our expectations as a HubSpot partner, especially during the onboarding process. Their deep knowledge and experience were evident, enabling us to get up and running with HubSpot in the best possible way. They tailor both training and support to our needs, which is crucial for maintaining momentum. We are very satisfied with the results.

Marcus Frantzén CEO, Evoma

Great HubSpot partner! Structsales has significantly improved our HubSpot account setup and provided training on new features. They are knowledgeable, flexible, and easy to work with. I'm very satisfied!

Visbook, Rebecca Pettersson Brand Manager

Skilled partner and excellent collaboration. Structsales has proven to be a highly skilled partner, providing expert knowledge and support throughout our collaboration. We receive help in terms of HubSpot support and on-going campaigns. Structsales really knows how to create leads and great content.

Patrik Fager Key Account Manager, Apendo

Structsales took the time to understand how Osstell operates as a company and how all our processes work.

Lina Sanner Osstell, Marketing Manager

It’s absolutely fantastic. I don’t understand why more companies aren’t investing in working with Structsales. It’s worth the investment many times over.

Kristin Svensson Tolpagorni, Product Management Training Specialist

Oliver Lopez, CEO and Founder, Structsales

Oliver Lopez has worked in B2B sales for over 20 years and founded Structsales in 2014. His starting point is simple: HubSpot should contribute to revenue and margin, and the way you work should be built into the system rather than held in individual people’s heads.

How long will the same problems follow you into the next quarter?

Book an initial call. We will discuss where deals get stuck, what holds your team back and what you need to change first.

Book an initial call