Growth as a Service
Growth as a Service is our growth package where we focus on supporting you as an owner and decision maker to reach your business goals. With clear KPIs and a strong emphasis on the business, we help entrepreneurs scale their businesses with documented processes and teams, so your business can "grow without breaking".
What is Growth as a Service (GaaS)?
Do you think you'll get better results if you hire a personal trainer when you go to the gym?
Do you think you can reach your goals faster if you take help from someone who has made the same journey before?
If you answered yes to these questions, then our growth package is for you!
In the video, Oliver, our CEO, explains in a few minutes how it works.
6 keys
Since 2014, we've worked with over 500 purpose-driven businesses and developed a proven methodology to drive growth. Growing is the hardest thing there is. Eventually, things break. We know that doesn't have to be the case.
Most businesses want to start backwards, from the system that is supposed to solve everything. We know that's where we stop - when everything else is in place.
Here are the six pillars that make up our approach. Feel free to download our guide to learn more about how you can create predictable growth.
Business objectives
We help growth companies set clear, measurable goals that guide the direction of all departments, such as marketing, sales and customer success.
By having a clear picture of what is to be achieved, we can ensure that all efforts, regardless of department, are focused and steered towards the company's overall goals.
Message/Positioning
Having a strong and clear message is crucial to differentiate yourself in the market.
This includes defining named target customers (businesses and organizations), value propositions and key messages that grab your customers' attention in a jungle of boring and mediocre communications.
Customers
Understanding your customers is a cornerstone of success. We help growth companies identify and segment their target audience, create detailed decision-making matrices and develop strategies to attract and retain the right customers.
Mapping customers and their decision-making processes is an important part of our work.
Processes
Efficient and well-defined processes are key to scalability and predictable growth. We analyze and optimize your current business processes to remove inefficiencies and create a seamless customer journey.
With the help of HubSpot, process automations are created that both save time and streamline your sales,
Organization
A well-structured organization is fundamental to driving growth. We work on developing the structure, roles and responsibilities of the organization to ensure that all departments are properly positioned and motivated to contribute to the success of the company.
Data-driven system support
In today's digital world, data-driven insights and technology are a must. We implement and customize HubSpot to give growth companies the tools they need to collect, analyze and act on data.
This includes Sales Hub, Marketing Hub, Service Hub, Content Hub and Operations Hub.
Our HubSpot offers
For B2B companies that need a governed revenue system and are ready to build it properly.
The Revenue Architecture is installed in sequence. The Revenue Model first, then The Revenue Flow and The Revenue Cadence in the order that addresses your biggest structural gaps. One work stream at a time. Each pillar fully operational before the next begins.
Every month includes a structured governance session. Every quarter sets a single 90-day focus based on your largest structural gap. Between sessions, your team owns execution from the architecture we install together.
The result is a revenue system that tells your leadership team whether you are on track to hit the number, at any point during the quarter, not just at the end of it.
For B2B companies where time is a constraint and a full quarter without a governing architecture has a measurable cost.
Standard and Premium install the same architecture to the same standard. The difference is speed. In Premium, The Revenue Model, The Revenue Flow, and The Revenue Cadence are built simultaneously across parallel workstreams. The full architecture is operational in roughly half the time.
Bi-weekly executive governance sessions keep alignment across all three workstreams. The engagement also includes full Revenue Journey documentation, Sales and Marketing Playbooks embedded in HubSpot, board-level reporting dashboards, advanced automation, and direct Slack access to Oliver Lopez throughout the program.
Growth as a Service
The Process
We love helping fast-growing businesses!
But we also know that there's a lot to get done at once. Our success is about helping you with what we do best, HubSpot and growth - while you can focus on what you and your team do best.
In our partnerships, we help with strategies and plans - but above all, we help you build and streamline what generates business and revenue. We hear from many of our clients that they see us as their personal coaches. Going to the gym is great - but before you lift the first weight, you need to know which muscle groups to train and also have a plan for what you eat. Just hitting the gym hard is a bit like calling 1000 companies cold and booking 5 appointments. 🙈
In the boxes below are some concrete examples of what we do for clients who work long-term with us and our Growth as a Service package.
Strategies and planning
Segmentation of customers
Prioritizing the right customers
Ongoing training in HubSpot
Coaching
Automation of sales work
Create customer surveys
Create reports
One month with Growth as a Service
Growth can be a big challenge for businesses, but with our Growth as a Service (GaaS) package, we take you from chaos to harmony! By seamlessly integrating Marketing as a Service (MaaS), HubSpot as a Service (HaaS) and Sales as a Service (SaaS), we create a growth engine that helps you grow without breaking things. The following are included in Growth as a Service:
- WEEKLY CHECK-INS
- MONTHLY WORKSHOPS
- TRAINING AND COACHING
- ADD-ONS AT DISCOUNTED PRICES
- TEMPLATES AND CHECKLISTS
- COMMUNITY
- ADVISORY BOARD
- EVENTS
- HUBSPOT IMPLEMENTATION
Monthly meeting
Each month starts with a planning meeting where we set goals for the period, define milestones and book dates for different sessions to be conducted. Each month always includes a module (workshop/training) with accompanying implementation of the result. Examples of modules used by our customers today (we offer about 20 packages):
- Prospecting
- Reporting modules
- Lead generation
- Inbound Marketing
- Content Management
- Sales Navigator
Weekly Check-Ins
During the previous week, we will have logged into your portal to identify potential for improvement in the work - something that we then bring to the weekly meeting.
Implementation
The parts we most often help with are automations, segmentation of data, reporting and other more challenging efforts
Monthly summary
At the end of each month, we summarize the outcome of our efforts and plan for the next period. If the end of the month coincides with a quarter, we hold a longer strategy meeting to plan for the coming quarter.
Frequently asked questions
Can I get a Hubspot training or workshop as part of the monthly Growth as a Service package?
What types of businesses can benefit from Growth as a Service?
What is the process to get started with Growth as a Service?
How long does it take to see results?
What is Growth as a Service?
What specific services are included in Growth as a Service?
How do you measure the success of your growth strategies?
Why should we choose Structsales for our growth needs?
Growth index
Since 2014, we have built an index for Nordic growth companies. Answer a few simple questions and find out how you compare to our other clients.