BOOK
Create value or die - A handbook for B2B sellers
Learn about the new customer journey, from finding new and the right customers via digital channels to going step by step through how to start to finish the sales process. Planning and conducting meetings to then develop the right offer, negotiate and finally come to an agreement with your customer.
Customer reviews
"Most people would agree that the customers' way of buying has changed, but fewer people reflect on what this means for us as salespeople.This book does just that, and the conclusion is that we as salespeople need to act as management consultants who recommend based on the customers' situation instead of pitching our product, service. It's all about adding value as a salesperson.Because, let's face it, how many salespeople repeat only what customers can read about on the web.
"If you are going to buy a single book for your sales organization to get started after a long time in the pandemic bubble at home, buy this one!"
"This book highlights the essentials of sales transformation and is a book I will buy for my salespeople. I recommend this book to anyone working in B2B sales"
"Oliver's book "Create Value or Die" is a handbook in B2B sales. The book is structured in a way that makes it easy to find all parts of the sales process. I also like that the book is based on a combination of traditional sales with a strong focus on digital sales. A handbook in modern B2B sales simply!"
"Create Value or Die, by Oliver Lopez can best be described as a handbook for anyone who wants to do business today. Oliver goes through all the methods and concepts you need to know."
"Oliver Lopez's book offers important questions with concrete tips of value and important checklists that help you not to miss the obvious. An easy-to-read survival guide that supports you in understanding your customer better."
"I have just read the book by Oliver Lopez and can only agree. It is up-to-date with how it works (and doesn't work) today. The importance of weaving together marketing, sales and digitalization. Very good reading."
"It's an easy-to-read handbook that provides great insight into how sales and marketing work together to create more value for the company."
"I've been in sales for over 20 years and yesterday when I sunk my teeth into this book I couldn't put it down. For someone who is old in the game like me, it gave me a lot of insights and reminders on things that are so obvious but easily hidden. I would say it is worth its weight in gold for someone new to sales who wants to create an edge over their competitors out there and at the same time learn the structure behind all the different steps in the buying process. BUY the book and create value for your customers, new and existing 🙂"
Download the free chapter of the book "Create value or die"
How we do business has changed! The way customers buy has changed, something that we as salespeople and business owners need to adapt to. What worked yesterday no longer works!In the book Create Value or Die, Oliver Lopez goes in depth with the transformation of the B2B salesperson. From a "trickster" to a value-creating management consultant who delivers aha experiences and knowledge. With the book, Oliver gives an insight into how the B2B playing field has been redrawn, how to become a value-creating salesperson, as well as sharing his own tips and tricks from many years in the industry. Learn about the entire new customer journey, from finding new and the right customers via digital channels to going step by step through how to start to finish the sales process. Planning and conducting meetings to then develop the right offer, negotiate and finally come to an agreement with your customer.
- Stand out from the crowd
- Do more and more profitable business
- Cut through the noise and reach your customers faster
Create value or die
Time to become a better salesperson?
Read a few chapters before you buy
This book will help you survive as a seller in the new environment.