We build scalable growth engines for Nordic SaaS companies and Scaleups.
Structsales is a strategy-first growth firm. Whether you need a full-scale growth system or a structured approach to scaling, we provide a clear, no-nonsense process—no fluff, no wasted time.
Create predictable revenue with HubSpot
Choose the right license
A platform for sales, marketing, and customer success that provides you with a 360-degree view of your customers. We are a HubSpot Diamond Partner with close connections to HubSpot and serve as your guide throughout the entire process.
We have 10+ years of experience working with leadership and owners, as well as sales, marketing and customer success teams.
- We discuss your needs
- You choose licenses
- We help you negotiate with HubSpot
HubSpot Onboarding
After 10 years of managing companies and projects of various sizes, we’ve learned what works—and what doesn’t.
"HubSpot is a tool. Growth is a process. We help you scale, not just set up software.”
You work with senior growth strategists, not junior consultants, who know HubSpot but fail to understand your business.
- Our onboarding is the start of your journey
- We build HubSpot for growth
- We provide you with the playbooks
Growth as a Service
Business Strategy first, HubSpot second.
We make sure you have the right business model, messaging, and
go-to-market strategy before even touching HubSpot.
We don't do "automation", We make sure your sales team actually closes more deals with the
system we build.
- 12 month growth playbook included
- Align with your business goals
- Quarterly growth sprints
How many can you relate to?
Integrations not working
Unreliable Data
Unnecessary costs for “specialists”
Maybe you’re paying a Google Partner, another expert for email marketing, and a third for telemarketing. Don’t forget the copywriter—or why not the Social Selling partner?
Negative customer experiences?
Are you unable to personalize the customer experience due to fragmented data between departments?
More often than not, this leads to missed deals.







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Kickstart your growth journey with HubSpot
We make it easy for you to start your HubSpot journey and create predictable revenue.
This is how our onboarding is different:
• Instead of just building funnels and workflows, we optimize the entire revenue engine.
• We can support and train your sales team on better follow-ups, qualification, and pipeline management.
• We are a growth acceleration partner, we just happen to use HubSpot.
• We don't do hourly work, period—we deliver outcomes, not outputs!
Kickoff
Discovery
During our discovery phase, we will go through our proven process, laying the foundation for an implementation that creates the conditions for growth—on your terms!
Implementation
Training & Go Live
Once HubSpot is set up according to the plan we developed together, we will train you on how to use your new tool! HubSpot will help you save time, work more efficiently, and even enjoy the process. Now, we deliver our much appreciated HubSpot training—after that, you’re live!
Growth as a Service
This phase also serves as the first step in our growth package, Growth as a Service. Examples of what we might do here include launching a prospecting campaign, converting inbound leads, or helping you create sales-driven content.

HubSpot - the AI platform for sales, marketing, and customer success
HubSpot is a powerful AI-driven customer platform designed to help you streamline your marketing, sales, and customer service.
With smart automation tools and data-driven insights, HubSpot makes it easier to create personalized customer experiences, improve lead management, and scale your business.
If you want to scale your business without things breaking, HubSpot is the right choice for you.
With Structsales as your experienced partner in SaaS, Tech, and ScaleUps, you’re in safe hands—focusing on business growth, not just the system.

Ready to grow?
Customer Cases
Read our customer stories
Inbound Marketing for Manpower Group
For over 8 years, we have supported Manpower Group with Inbound Marketing and Sales Enablement using HubSpot’s platform.
This is how the team managed to book nearly 100 qualified meetings and generate deals worth 26 million SEK using HubSpot and Inbound Marketing.
What our customers are saying









Oliver Lopez, CEO and Founder, Structsales
Oliver Lopez has spent over 20 years helping B2B companies scale their sales—not through guesswork, but with proven strategies, smart technology, and systematic processes.
As the founder of Structsales, he follows a simple philosophy: sales should be predictable, scalable, and data-driven. He has helped hundreds of companies implement modern sales methodologies, HubSpot, and Account-Based Marketing to drive long-term growth.
He’s not just an advisor and speaker—he’s also the author of “Sell Value or Die – A Handbook for B2B Salespeople.”
Want to build a sales machine that actually works? Then you know who to talk to.
