Through our solutions, marketing performance can be monitored and show us which leads it produces for the sales department. Moreover, we ensure that it increases in power and thus supplies more and more qualified leads. Today there is no room for companies that want to continue with activities that do not meet the strategy and sales goals of the company.
At the same time, marketing managers now have the opportunity to take control of the communication, and to follow and report on how they contribute to sales.
Closed-Loop Marketing and SLA
By linking marketing with sales, we can now, using the tools and systems, analytically explore the results our marketing investments have generated in closed deals. This is especially important in complex B2B sales, where selling cycles are generally very long and require measurability in order to obtain an answer to what generates business.
An SLA is established between marketing and sales as a support to define a sales ready lead. This framework is used successfully to avoid leads of inferior quality, and to avoid investing time on activities that do not generate the desired results.
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