Our model

We are living in a versatile world. The digitization has opened up a wide variety of opportunities that did not exist before. Because of the fact that so much material has been digitized, much of it has now also become measurable. But measuring accurately is the challenging part. The paradox is that the amount of data available is so huge and so easy to find, while at the same time, exactly for the same reason, it is next to impossible to obtain any relevant metrics, especially those that are visible in the business results.

The business world is often complex, extremely complex. We currently work in silos, not as a team and we look at  each other as either marketers or sellers. The truth is that we are all working towards the same goal, that is to generate business opportunities and new clients. We need each other. Therefore, we must really start working as one team.

We at Structsales believe in making the difficult easy

We believe in clarity and concretisation, not in assumptions. Assumptions are our biggest enemies. We at Structsales are today sitting on hundreds of KPIs. There is no intrinsic value in presenting all these to our customers. But, by contrast, when our customers create value and results through one process (not many), one homogeneous sales and marketing organization (not a diversified one), and by working with the right number of relevant KPIs, this allow us to achieve our long term goals. We also know that these three pillars are the basis for successful change within sales and marketing, now and in the future.

An organization that is prepared for the future is visible both online and offline.

A future-proof organization focusing on people, processes and measurability, not on any one of these parts separately. All three parts of our service areas, fulfill their important roles. These are critical keys to put together into the big picture – a modern unified and sustainable sales and marketing organization.

Would you like to talk more about our model and how others work with this model, both short and long term? Contact us by email or call us at 08-667 27 00