Measuring marketing is a prerequisite to demonstrate ROI. It is therefore extremely important to use a tool that can collect all the data and present it in an easily manageable format.
We are partners to HubSpot, a market-leading tool which helps us ensure that we measure all marketing activities we do digitally. HubSpot recently won a comprehensive study as “Best in Class” against other tools.
The tool creates automated flows that simplify your day as a marketer, through customer communications that are managed against contacts with the right content, the right contact at the right time and through the right channels. Things like e-mail communication, landing pages, forms, analytics and work flows (marketing automation flows) are managed directly from HubSpot.
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