Hubspot

Marketing automation

Varfor Inbound Marketing?

Why inbound marketing

There was a time before the Internet when sales reps had all the answers. Customers were dependent on them for getting the information about the solutions that could make things easier for them and create value. We’ve moved beyond that now.

Customers are much better informed these days and a large part of the decision-making process takes place before a sale rep is even involved. Inbound marketing is about taking responsibility for the sales process without being physically present with the customer from start to finish. It’s an entirely new approach to sales and marketing, where we earn our customers’ attention in establishing relationships instead of forcing ourselves upon them or trying to buy their trust.

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Creating value

Inbound marketing is about knowing who you’re communicating with, how you should communicate and why. It’s about doing the groundwork and knowing your target group’s challenges and opportunities. It’s basically about creating value for your target group – just as in all other modern sales techniques. For us, inbound marketing is an important part of the sales process. It helps customers along the way even when your salespeople are not physically present.  

Digitalize – standardize – automate

The inbound marketing concept was created by HubSpot, and it is a fantastic system for marketing automation. We just can’t clone ourselves, no matter how much we wish we could. So to create value for customers, establish deeper relationships and ensure that you are top-of-mind when a customer is ready to take the next step – that’s when you need to digitalize, standardize and automate your sales process. This is where HubSpot shines.