There was a time before the Internet when sales reps had all the answers. Customers were dependent on them for getting the information about the solutions that could make things easier for them and create value. We’ve moved beyond that now.
Customers are much better informed these days and a large part of the decision-making process takes place before a sale rep is even involved. Inbound marketing is about taking responsibility for the sales process without being physically present with the customer from start to finish. It’s an entirely new approach to sales and marketing, where we earn our customers’ attention in establishing relationships instead of forcing ourselves upon them or trying to buy their trust.
Let us show you HubSpot’s automated world.
